The Tasteful Application of the iChup™

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A soon to be conducted research study by a famous, yet remarkably unpretentious University located near Oxford, has yielded a highly plausible theory regarding the primary catalyst that supports a truly innovative mind.

The theory examined the resources used by the leading creative thinkers prevalent in the 1940s with those commonly found today, and the results were indisputable.

The majority of the great thinkers of the 1940s relied on a common, and most readily available thinking tool that transcribed their thoughts onto paper for private contemplation, mass distribution, and eventual critique amongst their peers. This tool was highly malleable and could be customised to the palate of the holder following long thoughtful periods of mastication. The tool was typically made from wood, with a pointed graphite core that blunted with continual use. Its name was the pencil.

However, with the advent of the computer, the role of the pencil slowly disappeared from the hand of the thinking person and was surreptitiously replaced with the keyboard, and the mouse.

The researchers, from that University located near Oxford, spent many hours studying the chewing habits of a small, yet highly representative sample of computer users (about three actually). Those observed, were found to exhibit no visible characteristics of creativity, but more importantly, not one of them placed any IT implement in their mouth. Besides shouting the letters Q.E.D. (quod erat demonstrandum) quite loudly following this remarkable observation, they smugly realised that they had indeed discovered the true supportive tool for innovation.

Yes, there is a direct correlation between those with a creative mind, and those that thoughtfully chew a pencil.

A few years later, a Research Scientist at Apple just happened to read the findings of this chewing link to innovation and a strategic project was immediately funded. Following the expenditure of many millions of dollars, the consumption of endless cups of soy-milk chai lattes with honey, the iChup™ was finally invented, even more quickly commercialised, and can now be seen in the mouths of many innovative computer users today.

As the name suggests, the iChup™ does have the appearance of a Chupa Chup, and the method of operation is indeed via mouth placement, but that is as far as the similarly goes as the iChup™ has many more mind pleasing features.

Feature 1: Bluetooth Connectivity
The iChup™ has a small surface sensor that measures the tension applied by your teeth as the device is gleefully moved around your mouth thereby ensuring minimal dental damage. The measurement output can be linked via Bluetooth to your computer, or your mobile phone utilising the iChup™ App.

Feature 2: Stress Relaxation
For those thinkers that are stressed, the iChup™ has been designed for under tongue placement. Once in position, the iChup™ has a range of vibration settings that can be selected by the user to obtain maximum stress relaxation.

Feature 3: Taste
The iChup™’s hollow centre has been designed to accommodate a variety of tasteful liquids that are pleasantly discharged over an 8 hour workday. A range of flavours can be purchased, the more popular ones being mint, cola, honey, and for those that like the taste of pencils, there is even a special wooden one.

The iChup™ has been a real success for Apple and one that reinforces that old saying; “Don’t Forget the Past. Learn from It”.

And yes, I still like to use a pencil, still have the taste for it, and find that many creative thoughts quickly appear when applied to paper.

Caputignis: Business Greatness

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What makes a good company great? Forget looking to the traditional sources of business, academia and other highly paid consultants for a complex answer as the solution is deceptively simple.

After years of tireless observation in the corporate office, the source of company greatness was found to wholly reside in the “caputignis” level of the organization. Those with a classical education grounded firmly in Latin will know exactly what this word means, that being “head sparkification” (caput = head, ignis = spark).

The classification of “great” can be readily substituted with “innovation”, as a great company is one that is immediately known for its phenomenal ingenuity and corresponding business success in the marketplace.

Caputignis is thought to be an emotional energy state that is generated when the employee has a spark of creativity. However, unless this fleeting moment of inspiration is rapidly captured and harnessed within the corporate office, it will quickly vanish and will be permanently extinguished by a conservative organizational culture. For those unfortunate companies where this occurs, their caputignis levels were found to be very low.

Now for those businesses that were deemed by the financial market to be great, their caputignis levels were recorded as being extremely high, continuous and homogenous in all their work activities. The culture of these companies was publicly and internally acknowledged as being highly innovative, and almost electrifying in its nature, so much so that any creative sparks generated by individuals, or work teams, were instantaneously conducted throughout the organization. Here the employees as a collective, worked and shared ideas thereby generating a highly reactive caputignis flux that stimulated and encouraged innovation, together with an overflowing plethora of new thoughts.

Do you need to purchase an expensive caputignis measuring device to see where your organization sits on the greatness level? No, there is a more cost effective approach, that being the vibe that your employees feel when they are in the corporate office. If they are continually bubbling with new mind-sets, and end the working day with a feeling of excitement, then your caputignis level is high. Alternatively, if your organization struggles with the generation of innovative ideas, then you need to work on establishing an employee culture that stimulates head sparkification.

So what makes a good company great? Caputignis.

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