Caputignis: Business Greatness

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What makes a good company great? Forget looking to the traditional sources of business, academia and other highly paid consultants for a complex answer as the solution is deceptively simple.

After years of tireless observation in the corporate office, the source of company greatness was found to wholly reside in the “caputignis” level of the organization. Those with a classical education grounded firmly in Latin will know exactly what this word means, that being “head sparkification” (caput = head, ignis = spark).

The classification of “great” can be readily substituted with “innovation”, as a great company is one that is immediately known for its phenomenal ingenuity and corresponding business success in the marketplace.

Caputignis is thought to be an emotional energy state that is generated when the employee has a spark of creativity. However, unless this fleeting moment of inspiration is rapidly captured and harnessed within the corporate office, it will quickly vanish and will be permanently extinguished by a conservative organizational culture. For those unfortunate companies where this occurs, their caputignis levels were found to be very low.

Now for those businesses that were deemed by the financial market to be great, their caputignis levels were recorded as being extremely high, continuous and homogenous in all their work activities. The culture of these companies was publicly and internally acknowledged as being highly innovative, and almost electrifying in its nature, so much so that any creative sparks generated by individuals, or work teams, were instantaneously conducted throughout the organization. Here the employees as a collective, worked and shared ideas thereby generating a highly reactive caputignis flux that stimulated and encouraged innovation, together with an overflowing plethora of new thoughts.

Do you need to purchase an expensive caputignis measuring device to see where your organization sits on the greatness level? No, there is a more cost effective approach, that being the vibe that your employees feel when they are in the corporate office. If they are continually bubbling with new mind-sets, and end the working day with a feeling of excitement, then your caputignis level is high. Alternatively, if your organization struggles with the generation of innovative ideas, then you need to work on establishing an employee culture that stimulates head sparkification.

So what makes a good company great? Caputignis.

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