Macabre Murderer of Marketing

Murder

The senior manager sat down exhausted in his large corporate black leather desk chair. The worn fabric felt so cool and relaxing as it snugged his body in a welcoming and inviting manner as it had done for the past thirty-five years.

He wiped the sweat from his forehead with his ragged company monogrammed handkerchief and looked at his hands now shaking with fear, thankfully he had achieved his objective before any “damage” had been done.

He carefully took out the black bound book that had lived in solitude and secrecy in his top desk draw and entered another name under the vast array of other recalcitrant employees that he had quietly “murdered” from a career perspective.

Yes, that was a close one he thought. If he hadn’t have acted, that employee might actually have changed the corporate status quo and may have injected some marketing creativity and innovation into the business. We can’t have that! But it was getting harder and harder to stop these employees infiltrating the company. He was also wondering what would happen when he retired at the end of the year. He was now despondent as he couldn’t find other younger employees that had the same unique business insight as him, nor his perceived flair of maintaining the existing corporate culture.

Mmmm, you might be thinking to yourself, as you may have already allocated a name to this senior manager in your business? If so, may I suggest that you publicly ‘call the behaviour” of these archaic and sorry individuals and lobby support amongst your colleagues to raise up a corporate mutiny for the long term betterment of your company! Don’t let this negative and destructive behaviour go unchallenged to avoid anymore creative casualties!

Sounds rather melodramatic doesn’t it? However, without creativity, innovation and marketing, it is the organisation as a whole that is suffocated as it loses the requisite lifeblood to ensure its longer term success and survival. May I suggest you don’t let this happen to yours, and if you see the signs of this occurring, try and quickly nip this potential “murder” in the corporate bud before it takes hold.

Just a thought to make you think that little bit differently.

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1 Comment

  1. Hi Steven,

    This post sounds eerily like most of the large corporations where I used to work. It’s very sad, isn’t it?

    Nancy

    Like

    Reply

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